06Mar

3 Things You Can Do With Your Virtual Tour

Virtual Tours are the in thing in digital marketing. It is the newest way to get Google to love your website and also gain strategic ranking in local searches. Virtual Tours or 360 degree tours are created to showcase your business premises in the best light which helps people make an informed decision on visiting you personally.

These tours work amazingly well for restaurants, gyms, interior design businesses, co working spaces and cafes where the ambience of the location plays a big role in the decision-making process. By creating a walk-through tour of your place, you get to highlight a 3D view of the space.

Virtual Tours go a long way in improving your overall conversion rate from organic search. Research shows that 18% people who view a virtual tour on mobile are likely to walk-in the next day. Imagine having that kind of footfall that works on auto-pilot. All you need to do is create, set and forget it.

There is a one-time cost associated with creating a virtual tour. You’ll end up with a beautifully stitched 3D walk-through and a whole bunch of business photos that you can use to showcase your business via your Google local business listing. Here’s the great part – Virtual tours can do a lot more than sit on your local search waiting for people to surf. Pull people in and attract traffic and footfalls proactively with it. Here’s how

Treasure hunt

Of all the interesting things you can do with a virtual tour, this is the most interesting one. You’ll have to think this one through and let your virtual tour photographer / agency know in advance on what you plan to do. You can ‘hide’ items within your premises which can be captured during the tour. Later, you can send customers on a virtual treasure hunt to find these objects.

This is a great way to build your email list and increase footfalls. People can find the hidden items and send their details via an online form. While the first few can win freebies, everyone else can get discount coupons.

You can hide more than one object for the treasure hunt to change every month!

The Fat Cat Store in Westminster Colorado hid two dinosaurs in their bowling alley. See if you can find them!

Website and Social

How do you get more people to see your virtual tour when they haven’t come from search? It is simple to embed a virtual tour on your website. With a few lines of code, your virtual tour can now be directly viewed from your website too. This allows direct, referral and social users to also experience your virtual tour.

Other than this, you can directly share the virtual tour on various social channels. It is highly engaging to share the walk-through experience on social as people are surfing these channels during their free time when their ‘intent’ is not at an all-time high but the right tour can work great to pique their interest in your brand.

Email signature

Last but not the least, an average office worker sends about 40 business emails a day. Imagine your entire team having the link to your virtual tour in every single email. Business emails contain important content which is read with a great deal of attention. A great way to use that attention is to then present them with a ‘Hey – Take a Virtual Tour through our premises” followed by the link. It is bound to get more attention than the regular social and phone number signature lines.

To know about other ways to use your virtual tour, write to us on – [email protected]

360 Automated Media

ABOUT THE AUTHOR

360 Automated Media
An organization with focus on virtual reality through 360° immersive virtual interactive media, committed to providing excellence in client service.

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